With that first Blogger blog in place and the prospects of reaching thousands of readers every day with your opinions on any number of topics, it can be disheartening to see the lack of traffic that pours in during the early days or even weeks of starting your blog. The sad truth is that the Internet is a massive, overwhelming sandbox. If you don't build your network of links, relevant content, and most importantly optimize your blog, you will continue to sink until no one can see you.
Search engine optimization or Search Engine Optimization is one of the largest and most important specialized industries on the Internet for this very reason. Millions of people want and need to make sure they can be found in the search engines and as the number of indexed pages grows exponentially every year, so too do the methods used by those search engines to index your blog. Your Blogger blog is no different than any other website online. It needs to be optimized to hit just the right note with the search engines.
The Blog Title
When you first sign up for your Blogger account, you will be asked to select a Blog Title. Many people choose something unrelated to their topic and wonder why they do not receive immediate traffic. Try to place keywords related to your blog's topic directly in the URL by naming your blog something relevant. This will help insure that it will be indexed in the right location.
Your post titles are similarly important. The URL is one of the most important aspects of Search Engine Optimization work. When you provide a relevant, keyword related URL, it gains you points in indexing. Blogger automatically names your pages after your Post Titles. For example: if your most recent blog post is titled "Ten Things to Do in July", your URL will end with "ten-things-to-do-in-july.html". The keywords in this title are picked up by the search engines and used in ranking your pages. To make sure you get the most out of every post, place your keywords as early as possible in each post title.
The Page Title
The title that appears at the top of your browser window when you visit you blog is a combination of your Blog's title and the Post title. By default, your blog title is placed first in this location. However, the search engines will index your pages better and more accurately if you can place a specific keyword that relates to each page first.
Search engines use META tags within your page to extract information specifically related to your page. These tags are located within the HTML code and are usually at the very top of your page. Generally, Blogger spits out some very basic META tags to the search engines automatically, but you will want them to be more specific to be effective.
There are two types of META tags you will need to work with – the META Description tag and the META Keywords tag. The description tag will actually provide Google with a description for your page that appears in the search engines. Search for "blogger meta tags" in Google and you will find a variety of Blogger add-ons and tools designed to help you create specialized META tags.
A header tag is a simple tag that tells the page that a heading has been placed in the text. This is designated with any of the six tags between <h1> and <h6>. The search engines pick up on these tags and give them more weight when indexing your site. Place relevant keyword subheadings in your page within the <h1> or <h2> tag and that content will be read first by the search engines.
Blogger has a "label" option that allows you to assign a series of labels to your posts as they are written. Similar to tags or categories in other blogging platforms, these labels allow you to apply a theme to your post and offer a roadmap for search engines when they decide how to display your pages. Always use relevant, keyword rich labels for your posts.
Get Links From Other Web Pages
The more links you can acquire pointing to your blog, the more traffic you can generate in the long run. This works both ways. When you receive a link on another page that has a high search engine ranking in a topic related to yours, your own ranking will increase. Additionally, when you create links to other pages, Google will see that you are referencing established sites with quality content and give you a higher relevance score. This can backfire if you overdo it though. Do not link to too many sites that feature lower search rankings and unrelated content. Google looks down on this.
By following a few easy steps, you can ensure that the search engines more easily and readily see your pages when indexing. Your blog will not only show up at a higher ranking for the keywords you are writing about, it will start showing up in search engines and directories that it never did before.